We eat a LOT of chocolate…
Europeans consume almost half of the world’s chocolate, according to the International Cocoa Organisation. They estimate that the average Brit eats 11kg a year, which sounds like a challenge really.
Chocolate is tastier than wine. Fact.
Chocolate has over 600 flavour compounds, whilst wine has just 200. As long as you’re old enough, we’d encourage you to enjoy both though, because, y’know, happiness.
Our most sold bar is Caramel Sea Salt
Something about the mix of caramel and chocolate, with a hint of moorish salt just keeps people coming back. If you’ve got a favourite, let us know in the comments!
Money really does grow on trees
The Ancient Mayan civilisation used cocoa beans as a form of currency, bartering them in exchange for food, clothing and everyday items. Mexico is considered one of the formative nations when it comes to cocoa growing, which is what inspired our delicious single-origin Macondo Mexico bar.
Mayan chocolate wasn’t quite the same though
Far from the smooth, scrumptious chocolate we all know and love today, Mayan chocolate was actually prepared in liquid form, bitter and included chilli and water.
For the majority of history, chocolate was consumed in liquid form.
Our pour-it-yourself melted hot chocolate may be legendary, but it’s not without precedence – chocolate has been consumed in a liquid form for most of history. When solid chocolate started being manufactured in the 19th century, it was known as ‘eating chocolate’.
There’s a £500 chocolate bar
The most expensive chocolate bar ever sold was a 100-year old Cadbury’s chocolate bar which went on Captain Robert Scott’s first expedition to the Antarctic. It sold for £470 in London in 2001. Fortunately, ours is much cheaper (and way tastier) than this one!
It affects our shopping habits
Although the aphrodisiac qualities of chocolate may be questionable, studies have shown that when the smell of chocolate is dispensed in bookstores, shoppers are considerably more likely to buy romance themed novels.
There’s a reason it’s sticky
Chocolate melts so easily on your tongue because it has a melting point of between 30-32 degrees Celsius, which is just below the human body’s temperature. Pass us a bar, we need to check we’re not too cold!
It’s the food of the Gods.
No, really. The actual name for the tree that chocolate comes from, Theobroma cacao, means “food of the gods” in Latin.
